Focus Areas for the 2026–2030 Strategy

The analysis phase concluded with the identification of six integrated focus areas:

Identity and Reputation
Marketing and Resource Mobilization
Interventions
Institutional Capabilities
Financial Sustainability
Relationship with Stakeholders

Accordingly, these areas formed the basis for defining the strategic directions set out in this document, based on which the main result, intermediate results, and the related specific objectives were developed.

Qatar Charity Strategy 2026–2030

 Vision

A world where communities enjoy their right to development, living in dignity, security, and peace without discrimination.

 Mission

Qatar Charity is an international non-governmental organization that delivers humanitarian and development interventions, responds to national priorities and humanitarian needs, mobilizes support and resources, and contributes to building effective partnerships and an influential international presence for humanitarian causes. Its institutional values are inspired by its civilizational, cultural, and Islamic heritage.

 Values

• Human First
• Identity and Belonging
• Excellence and Innovation
• Responsibility and Accountability
• Transparency and Compliance
• Partnership and Integration

 Verbal Slogan

A Dignified Life for All

Results and Objectives of the Strategic Plan 2026–2030

Main Result

Qatar Charity consolidates its position as a leading international humanitarian and development non-governmental organization, maximizing the impact it achieves for the benefit of target groups through specialized programs aligned with national priorities and effective partnerships. This is supported by innovation and digital transformation, financial sustainability, institutional excellence, and operational flexibility, which together strengthen stakeholder trust and corporate identity

Local interventions that consolidate the authentic values and cultural heritage of Qatari society.

Effective geographical expansion and international interventions with a sustainable impact.

A distinguished relationship with donors built on partnership, trust, and qualitative value.

Financial sustainability and resource growth.

Institutional and operational capabilities, effective governance, transparency, digital transformation, innovation, and institutional excellence.

Effective and influential partnerships with stakeholders.

Influential international presence and media appearance that highlight humanitarian and developmental issues.

Intermediate Results of the Strategic Plan 2026–2030

First Intermediate Result

Local interventions that consolidate the authentic values and cultural heritage of Qatari society.

Specific Objectives

1. Enhancing contributions to national social development strategies and pursuing effective partnerships.
2. Developing local community initiatives that contribute to achieving national development.
3. Contributing to strengthening the cultural heritage of giving, charity, and generosity.
4. Investing in volunteering to enhance the capacity to implement interventions and raise their efficiency.

Second Intermediate Result

Effective geographical expansion and international interventions with a sustainable impact centered around beneficiary individuals and communities.

Specific Objectives

1. Developing interventions in specialized fields and raising the quality and sustainability of projects provided to beneficiary individuals and communities.
2. Accelerating the pace of implementing interventions and ensuring assistance is provided to beneficiaries in times of need.
3. Increasing the ability to reach beneficiaries, enhancing effective geographic expansion, and maximizing value for money.
4. Developing and applying an accountability mechanism towards beneficiaries and communicating with them to improve their satisfaction.
5. Reducing the impact of obstacles to humanitarian and developmental access to beneficiary communities.

Third Intermediate Result

A distinguished relationship with donors built on partnership, trust, and qualitative value.

Specific Objectives

1. Effectively engaging donors and strengthening trust and belonging to the organization.
2. Improving the donor experience through customized and interactive services to display the impact of donations and interventions on beneficiaries.
3. Raising the level of accountability to donors, improving the quality of reports on time, and improving feedback mechanisms.
4. Increasing donor retention and loyalty and improving donor care and satisfaction services.

Fourth Intermediate Result

Financial sustainability and resource growth.

Specific Objectives

1. Enhancing financial sustainability, resource mobilization, and fundraising.
2. Diversifying funding sources and growth of own revenues.
3. Improving spending efficiency and reducing the percentage of administrative and operational costs.

Fifth Intermediate Result

Institutional and operational capabilities, effective governance, transparency, digital transformation, innovation, and institutional excellence.

Specific Objectives

1. Enhancing investment in human capital development and the work environment.
2. Enhancing the effectiveness of governance, systems, policies, and procedures, and their ease of application.
3. Developing organizational, human, technological, and logistical capabilities to raise intervention implementation capacities.
4. Adopting and applying best practices in the field of transparency, accountability, and institutional excellence.
5. Enhancing investment in digital transformation, innovation, artificial intelligence, and emerging technologies.
6. Developing integrated and interconnected electronic information systems according to the best standards and practices.

Sixth Intermediate Result

Effective and influential partnerships with stakeholders.

Specific Objectives

1. Strengthening strategic partnerships to enhance resources as a trusted organization.
2. Strengthening cooperation and partnerships with UN and international organizations and regional and international alliances.
3. Strengthening partnerships with local partners to provide services that respond to beneficiaries’ needs and support localization.
4. Strengthening relationships with supervisory and regulatory authorities and governmental entities.
5. Strengthening financial access and relationships with banking institutions.

Seventh Intermediate Result

Influential international presence and media appearance that highlight humanitarian and developmental issues.

Specific Objectives

1. Enhancing the identity and reputation of Qatar Charity as a humanitarian and developmental organization across various media outlets.
2. Consolidating the image of Qatar Charity at the international level and developing its corporate identity.
3. Increasing qualitative media appearance in various media outlets.
4. Enhancing qualitative international presence and effective participation in advocacy campaigns on priority issues.