Qatar Charity, Al Rayyan for Media and Marketing

Qatar Charity, Al Rayyan for Media and Marketing sign cooperation agreement


1/31/2019 |


Qatar Charity (QC) signed a cooperation agreement with Al Rayyan for Media and Marketing Company to enhance media support for humanitarian work and raise public awareness of the importance of charity work.

The agreement was signed by Mohamed Rashid al-Kaabiassistant to the CEO in the Communication and Resource Development Sector at QC and Hamad Salman Al Kuwari, acting general manager of Al Rayyan for Media and Marketing Company.

The signing ceremony was also attended by Sabah Al-Kuwari, general manager of Al-Rayyan Satellite Channel and a number of QC’s officials.

In accordance with the agreement, the two parties agreed to support the media coverage and promotion of projects implemented by Qatar Charity for the service of the local community or other communities worldwide, sponsor and produce TV programmes and documentaries with a human dimension.

Speaking at the ceremony, Mohamed Rashid al-Kaabiassistant to the CEO in the Communication and Resource Development Sector at QC, said, "Qatar Charity regards the media as a key partner in its humanitarian work, due to its pioneering role in instilling the values of the charity work, spreading the culture of volunteering, contributing to the community service and supporting advocacy efforts to meet the challenges faced by humanity in times of crisis, disaster or communities suffering from poverty across the world and support relief and development projects allocated for them.”

He expressed the hope that the agreement would contribute to developing the existing cooperation between the two parties, achieving their common societal goals and opening up broader horizons to serve the Qatari community and humanitarian issues worldwide, reflecting the bright philanthropic image of the people in Qatar.

Hamad Salman Al Kuwari, acting general manager of Al Rayyan for Media and Marketing Company, expressed his pleasure at signing this agreement with Qatar Charity, looking forward to establishing solid foundations for cooperation in the service of humanitarian work to contribute to the achievement of the humanitarian goals of Qatar.

Following the signing, Mohammed Ali Al Ghamdi, Assistant to QC’s CEO in the Governance and Institutional Development Sector, gave a presentation on QC's efforts to serve poor and crisis-affected communities and countries around the world, reviewing the progress in the level of services it provides, as well as the development of the institutional and charitable work of the charity.

He also pointed out that charitable work in the world is witnessing significant development, which encouraged Qatar Charity to benefit from modern technologies to employ them positively in the service of those in need.

Mohamed Rashid al-Kaabiassistant to the CEO in the Communication and Resource Development Sector at QC, reviewed the efforts of the marketing campaigns and activities of the charity to garner support for its relief and development projects and awareness efforts in cooperation with the media, social media influencers, and prominent figures.