Qatar Charity (QC) announced its humanitarian partnership in the ‘Shiamuna’ initiative launched by Qilaa for Consulting Company. The initiative, which is an awareness drive for the citizens and residents, seeks to promote the values, morals, and customs of the people of Qatar through sports.

The initiative aims to create an atmosphere in Qatar in preparation for the FIFA World Cup Qatar 2022, and to welcome fans coming to watch the tournament. This will be done by highlighting the distinctive and hospitable Qatari identity and promoting the beautiful values of the local community such as role models, altruism, and patriotism.

“The humanitarian partnership of Qatar Charity in the ‘Shiamuna’ initiative comes in light of its commitment to support meaningful community projects that promotes our customs,” said Mr. Faisal Rashid AlFehaida while speaking at the press conference held for announcing this partnership.

He praised the ‘Shiamuna’ initiative, which comes in cooperation with the Qatar Football Association (QFA) and the Qatar Stars League (QSL), who will work in cooperation with Qilaa for Consulting Company to focus on the fans watching the tournament to promote the values, customs, and traditions of the people of Qatar through sports.

He also thanked Qilaa for Consulting Company for choosing Qatar Charity for the humanitarian partnership in this initiative, wishing everyone success in achieving the mutual goals.

Speaking at the press conference, HE Sheikh Jassim bin Abdulaziz Al Thani, Vice Chairman of Board of Directors of Qilaa for Consulting Company, thanked Qatar Charity for being the humanitarian partner in this initiative.

“It is not surprising that Qatar Charity sponsors most of the community initiatives in the country, he said, indicating that the objectives of this initiative are to educate those within the country about the customs and traditions of the people of Qatar, to promote these customs abroad, and to convey a civilized image of Qatar and its people.